Business creation - trademark and commercial name

When setting up a business, it is often necessary to prioritize expenses. Registering a trademark is a major financial burden for a young company.

These costs are often considered to be secondary to the development of the company's core business, which is understandable.

It is all the more tempting not to proceed with a trademark registration if the proposed trademark is identical to the trade name. Indeed, we imagine that the latter protects the name sufficiently and that the brand is only an additional layer of protection.

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