Before filing, check availability

As with any brand, start with a prior trademark search A simple search on TMview or INPI data is a good start to identify obvious risks. In case of doubt, thorough research is strongly recommended.

Once this step is validated, you can focus on choosing which classes to cover. The Nice Classification groups goods and services into 45 classes. A relevant trademark registration is based on an appropriate choice, neither too broad nor too restrictive.

Trademark class 9: software

Class 9 covers software as a good. In particular, it includes:

  • Software (registered programs)
  • Game software
  • Mobile applications
  • Software downloadable or recorded on media

This class is mainly aimed at software developed and marketed as proprietary products. It is recommended to specify the object or purpose of the software (e.g.: “HR management software”, “computer security software”) to avoid an overly generic repository. However, this class is mainly aimed at downloadable software and is not fundamental in SaaS.

Trademark class 42: software services

Class 42 is a must for any SaaS activity. It covers:

  • Software development, design, maintenance and updating
  • Server hosting
  • SaaS (Software as a Service)
  • Cloud computing
  • Computer programming
  • IT audit or consulting

This class protects your software service offering, accessible online, without downloading. If you are developing your own hosted solution or if you offer software that is accessible via subscription, this is the place to register it.

You can include variants of each relevant service to accurately cover your business.

Other relevant classes depending on your services

Your SaaS business may also include other related services. Here are the complementary classes that are often relevant:

Trademark class 38: telecommunications

Consider if you provide access or transmission services, such as:

  • Forum hosting
  • Access to databases
  • Provision of online services or APIs
  • Communication between users (chat, video, etc.)

Trademark class 41: online training and content

To be included if you offer:

  • Training in the use of your solution
  • Webinars, tutorials, online educational content
  • Publishing digital content linked to your tool

The SaaS trademark registration must be personalized

An effective trademark registration should reflect your actual products and services and those you are considering within five years of filing. There is no point in aiming too broad if you cannot justify the use of all products and services. In the event of litigation (nullity or revocation for non-use), you will have to prove the real exploitation of the trademark for the registered products and services.

It is therefore recommended to:

  • Be specific about the nature of the software or services
  • Use standard labels as a base, then adapt them if necessary
  • Predict the reasonable evolution of your business without unnecessarily overburdening the warehouse

Conclusion

Registering a trademark for a SaaS is not limited to ticking “software” in class 9. You have to build a strategy covering classes, products and services consistent with your business, your functionalities and your ancillary services. If you want to register a SaaS trademark under the best conditions, I can help you choose the relevant classes and legally secure your registration.

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