A trademark or service mark is a sign capable of graphic representation which serves to distinguish the goods or services of a natural or legal person.
By registering a trademark, you protect the sign representing the origin of your product, service or company. This will ensure that your clients can identify your company and grant you a competitive advantage over your competitors. A trademark can either be a word, a logo, or a sound, which will be distinctive and unique.
Filing for a trademark in France, in the European Union or internationally will help you develop your marketing tools and your business. It will also grant you a tool that you will be able to use against indelicate competitors.